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Effectuation and Social Networks. Thus, this theory focuses on how to exploit the available contingencies in order to control an unpredictable future. Effectuation through business examples and realistic thought experiments were illustrated. These could be customers, partners, or investors. They allow entrepreneurs to find the people who will, at each successive stage, help to contribute to the success of their enterprise. Don’t wait for the perfect opportunity. At the same time, as a science General Overview Effectuation is an idea with a sense of purpose – a desire to improve the state of the world and the lives of individuals by enabling the creation of firms, products, markets, services, and ideas. The‘Bird in the hand’ principle: Start with your means. Effectual reasoning is a type of human problem solving developed from a cognitive science based study of 27 founders of companies ranging in size from $200M to $6.5B. Sarasvathy proposed the theory of effectuation in the early 2000s after studying a sample of expert entrepreneurs with diverse backgrounds. Dr. Saras Sarasvathy is an Indian born business school professor researching strategy, entrepreneurship and business ethics, currently appointed at the University of Virginia. This is a short animation discussing effectuation, a business process for developing propositions. What is the effectuation theory of entrepreneurship? 5 principles effectuation 1. Start taking action, based on what you have readily available: who you are, what you know, and who you know. Effectuation theory of entrepreneurship is a relatively new thinking developed by Professor Sarasvathy, a cognitive scientist at University of Virginia. EFFECTUATION THEORY OVERVIEW Effectuation theory, developed by Professor Saras Sarasvathy, attempts to explain “what makes entrepreneurs entrepreneurial.” In order to answer this question, Dr. Sarasvathy interviewed 27 company founders across multiple industries and asked each to solve a set of ten decision problems. 4. The theory became more important after Sarasvathy published the article ‘Causation and effectuation: Toward a theoretical shift from economic inevitability to entrepreneurial contingency’ (Sarasvathy, 2001) where she presented the basis of effectuation by means of two practical examples and defined for the first time the principles of What is the effectuation theory of entrepreneurship? For example, if general theory of effectuation could be devel- we knew precisely what type of firm we wished oped to address all four types of questions listed to create, we could use existing theories and above, in this article I develop only a special principles to create the firm. Based on The underlying assumption under the effectuation theory is that, if one can control the future, it does not need to be predicted. It is an innovation problem solving framework that is better suited to to entrepreneurship, especially when starting a business. The internet (in general) and social networks (like Twitter and Facebook, in particular) are platforms for effectuation. Rather moving inwards like the causation theory does, the effectuation theory moves outward. A major difference between the classical approach with its causal logic and Effectuation is the attitude towards the future: If one assumes in classical management that one can predict or plan the future, Effectuation reckons that the unforeseen will happen, that the future can be shaped. It was created for UCL Enterprise in 2014. In 2001, Sarasvathy introduced the concept of effectuation in entrepreneurship, which is opposed to the causal model based on neoclassical economics. 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